Yintai business as China’s well-known department store chain enterprises, Alibaba Group headquarters in Zhejiang Province, where the development is particularly strong. As of the end of 2013, a total of 36 stores, including 28 department stores and eight shopping centers, with nearly 10 million pieces of product data database system, and about 1.5 million members of the membership system. In addition, Yintai business 16 years of business, the accumulation of brand reputation and long-term and brand partners to establish a partnership, but also an important intangible assets.
In 2010, Ali’s first stake in Intime, analysts believe that Ali shares Intime, it is fancy the latter in the traditional retail industry resources and accumulation. With these offline resources, Ali can quickly access a large number of offline business, in the O2O (line to line) in the field of Happy Valley in the next city.
In addition, in the Shen Guojun and Ma 30.7 billion acquisition of Intime, Alibaba Group CEO Zhang Yong said: “Alibaba Group is taking practical action to embrace the ‘new retail’ brought about by the long-term development opportunities. Internet, real – time user data and technology to enhance operational efficiency, physical retail enterprises will be able to create new value for consumers.